Growth that shows
in the numbers.
Novis Strategy is a performance marketing agency built by entrepreneurs, for entrepreneurs. By intentionally staying compact, we give select mid-market and enterprise businesses our undivided focus, turning ad budgets into scalable e-commerce growth and predictable B2B lead generation.
What we do
Novis Strategy is a performance marketing agency specializing in Google Ads, Meta, and TikTok. Built on precise tracking and real-time data, we turn ad spend into measurable return: higher revenue and lower customer acquisition costs.
Who it's for
We partner with e-commerce and B2B/B2C companies that have clear growth targets and the budget to scale. No vanity metrics or superficial clicks, just ambitious leaders focused on bottom-line results.
What we value
- Quality over quantity: A select portfolio of clients, ensuring full focus and dedicated senior attention.
- Entrepreneurial mindset: A strategic partner actively building toward healthy profit margins and sustainable business growth.
- Data-driven execution: Zero guesswork. Every decision is powered by robust conversion tracking and verifiable numbers.
Services built around your actual goals
Google Ads
We manage every campaign type across Google Ads, including Search, Shopping, Performance Max, YouTube, and Demand Gen. Our focus remains entirely on high ROI, healthy profit margins, and scalable revenue.
Social Ads
We create campaigns across Meta and TikTok that engage ready to buy audiences. Combining strong creative strategy with precise data tracking, we keep profitability at the center of every campaign.
Social Content
Good social content starts with a clear story. We create visuals, videos and copy that fit your brand and audience, while keeping your social channels consistent and recognisable.
Performance Marketing
Scaling across multiple channels requires true synergy. We manage your full paid media portfolio to lower overall acquisition costs and drive consistent revenue growth.
Conversion & Data
More traffic isn't always the answer. We look at where visitors drop off, improve what gets in the way of conversion and make sure the right data is being measured. This means decisions are based on what actually happens on your website.
Strategic Advice
For companies that already have execution covered but need clear direction. We run dedicated strategy sessions with founders and leadership teams to review performance, solve bottlenecks, and set concrete roadmaps for scale.
Not sure which service fits your situation? A good conversation often clarifies more than a service page can. Book a call and we'll work through it together.
Book Strategy CallTraining for teams ready to grow
We teach what we practise ourselves, and wherever possible we use real campaigns and real data to do it. The aim is that your team leaves with things they can act on that same week.
Paid Search & Social
A practical training track focused on real-world paid acquisition. Choose between dedicated Google Ads and Social Ads modules, or combine both for full-funnel mastery.
Google Ads curriculum, covering everything from account architecture to reporting on results.
- Account architecture and modern campaign structure
- High-intent keyword strategy and search themes
- All campaign types across Google Ads (from Search to Performance Max)
- Smart bidding, budget scaling, and ROAS optimization
- Ad creative, assets, and conversion copy
- Server-side tracking setup and GA4 attribution
- Data analysis and stakeholder performance reporting
Tailored Growth & Strategy Training
Designed around your specific tech stack, industry challenges, and internal skill gaps. We build a fully customized program using your live business accounts and proprietary data to solve real growth bottlenecks.
- In-depth team audit and knowledge assessment
- Custom curriculum mapped to your exact business targets
- Live campaign optimization on your actual ad accounts
- Direct guidance on advanced tracking, data, and tooling
- Post-training Q&A and implementation support
- Executive reporting frameworks and follow-up reviews
Suitable for: Ambitious teams and growing organizations with specific scaling challenges.
Looking for training built around your team specifically?
We design and deliver custom training based on your tools, data and actual learning needs. Get in touch and we'll have a quick conversation to figure out what would work best.
How We Work
A systematic growth framework built across dozens of high scale operations. Five structured phases with zero shortcuts, ensuring every gain is predictable, measurable, and sustainable over time.
Audit & Analysis
We begin every partnership with a comprehensive deep dive into your current marketing ecosystem. We dissect your historical data, active campaigns, and competitive landscape. What we uncover here sets the baseline for every strategic choice that follows.
- Full ad account audit
- Competitor and market research
- Target audience profiling
- Data integrity and tracking review
Growth Strategy
With complete clarity on your baseline, we engineer a tailored performance strategy. We define the right channel mix, budget distribution, and realistic timelines for return on investment. Direct, transparent, and built around profitability from day one.
- Channel selection and prioritization
- Budget allocation models
- Core KPI and ROAS targets
- Step by step scaling roadmap
Technical Implementation
Strategy is only as good as its execution. We build the entire infrastructure from the ground up, structuring ad accounts, refining creative copy, and establishing spotless tracking before a single dollar is spent.
- Full campaign architecture build
- Server side tracking and GA4 setup
- High conversion creative development
- Tech stack and attribution integration
Data Driven Optimization
Post launch, we shift into rigorous daily optimization. High performers receive increased focus, while underperforming angles are iterated or cut immediately. Every optimization is dictated by clean data rather than assumptions.
- Structured A/B split testing
- Smart bid and budget management
- Creative asset rotation
- Conversion rate optimization
Controlled Scaling
When performance metrics are consistent and unit economics remain profitable, we scale in close alignment with you. We unlock opportunities for incremental volume, test complementary channels, and enter new regions only when the data clearly justifies the investment.
- Maximizing profitable return on ad spend
- Strategic cross channel expansion
- New market and regional testing
- Strategic alignment and executive reporting
Two entrepreneurs, one performance marketing agency
Novis Strategy was founded by two Dutch entrepreneurs with backgrounds in sales, entrepreneurship, and communication. Having met in the digital marketing industry, we built a partnership grounded in a shared commitment to sustainable commercial growth.
We approach performance marketing with a clear founder mindset. We deliberately keep our agency compact and partner with a select group of clients, ensuring every account receives our dedicated attention and senior execution. Right now, we have room for limited client onboarding.
Things worth knowing before we speak
Have a different question? Reach out directly and we will give you a straight answer.
We partner primarily with ambitious mid-market companies, scale-ups, and established enterprises across e-commerce as well as B2B and B2C lead generation. We look for businesses with clear growth targets, proven product-market fit, and dedicated advertising budgets to support scalable acquisition.
Book a Strategy Conversation About Your Growth
We reserve 45 minutes to dive into your current marketing ecosystem, your scaling goals, and your immediate challenges. This is an open, strategic discussion focused entirely on actionable insights rather than a product demo. By the end of our call, you will have a clear overview of your growth opportunities, regardless of whether we partner together.
What happens next
- Direct response within one business day
- 45 minute introductory video consultation
- Zero obligations or commitments required
- Honest, direct feedback tailored to your growth goals
"If one does not know to which port one is sailing, no wind is favorable."— Seneca